Beyond Normal: The Adams Avenue Blog

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​11/4   | Board Meeting

11/13  | Promotions Committee

11/18  | Business Planning & Development

11/21  | Cancelled

11/26 | Cancelled

12/2   | Board Meeting

All meetings at 8AM unless otherwise noted

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Beyond Normal: The Adams Avenue Blog

June Happenings on the Avenue

by Staff on 06/10/14

Taste of Adams Avenue

Taste of Adams Avenue takes place on Sunday, June 29th from 11-3 PM. 30 of the Avenue's finest eateries offer delectable dishes during this culinary walk-about. For more info and to purchase tickets follow the link- 

Rock 'n' Roll Marathon

Adams Avenue was transformed into a stream of runners on the morning of June 1st. Thanks to the community for coming out to cheer on the runners and to the Normal Heights Community Association for organizing a block party after the event.


Art Around Adams

Art and music filled the streets this past weekend on Saturday, June 7th for the 14th annual Art Around Adams event. There were both new installations and old favorites.

No Parking Hours Reduced for Street Sweeping

Thanks to the the advocacy of local businesses and the great work of Council President Todd Gloria's office, the City has agreed to reduce the no parking time limits posted for the weekly street sweeping of Adams Ave. Instead of the current 3 hours of no parking from 7-10AM, the new signs will require only one hour of no parking from 7-8AM. This means less parking tickets and more parking availability. It will take a month or more to implement this by changing out the required signs on Adams and throughout the surrounding residential areas (residential streets will have their no parking adjusted as a result). 

Alex's Lemonade Stand

This is the 9th year a local group has hosted a stand for pediatric cancer research! Come drink some lemonade, listen to music from local bands, learn about the Foundation, and what you can do to help. The event will be July 26th from 10AM-6PM at 3366 Adams Avenue (Masonic Lodge parking lot) in Normal Heights.

There will be a live broadcast all day with FM 94.9, and Legoland Park Hopper tickets will be available while supplies last. There will be a silent auction, opportunity drawing for large items, concert tickets, a lemon themed restaurant competition, and much more.

Visit the website:

or the foundation's main website for more info:

May Happenings on the Avenue

by Staff on 05/09/14

AABA Member Mixer

Come network and socialize with fellow Adams Ave business owners. May's member mixer will be held at Cantina Mayahuel, 2934 Adams Ave. on Wed. May 14th from 5-7PM. Appetizers provided, cash bar. AABA members only please.

Adams Ave Unplugged

Adams Avenue Unplugged was a great event this year! Thanks for all your continued support. The Unplugged Kickstarter was successful and the AABA raised over $10,000 in order to pay Unplugged musicians.

June Board Meeting Rescheduled  

The Normal Heights Community Center is being used as a polling location for the June 3rd elections. As a result the AABA Board Meeting will be moved to the following Tuesday, June 10th at 8am.

New Businesses on the Ave 

Circa is the new restaurant at 2121 Adams Ave. They serve locally grown comfort food and craft beer. They even grow their own micro-crops of "wall-greens" in their vertical hydro-garden, right in the dining room. Find out more on their website.

Liquid Eden, 3190 Adams Ave, is a water store created to provide nourishing purified drinking reverse osmosis and alkaline water. Learn more on their website.

Java Joe's, 3536 Adams Ave, had their grand opening during Unplugged. Learn more on their website.

Save These Dates

Rock 'n' Roll Marathon- Sunday, June 1st

Art Around Adams- Saturday, June 7th

Taste of Adams Ave- Sunday, June 29th

April Happenings on the Avenue

by Staff on 04/07/14

Adams Ave Unplugged

Planning for Adams Ave Unplugged is in full swing and there are several new aspects to the event this year.


The AABA is running a Kickstarter to help subsidize musicians payment. We spend nearly $20,000 on musicians for Unplugged each year, and we are trying to raise $10,000 to help with those costs this year. To receive great incentives like t-shirts and reserved seating click HERE to pledge to our project.


In addition, we are selling reserved seats for the headliners in the Normal Heights United Methodist Church Stage. Adams Avenue Unplugged is a free event, but due to the demand and limited seating (250) in the Church Stage on Mansfield Street, we are allowing reserved seating for $10 this year. Reserving a seat guarantees your spot at the show. Each of these headliners will also play sets at one of the outside park stages. You can purchase a reserved seat HERE.

Navy Sponsorship Opportunity 

The Navy's 28th Bay Bridge Run is being held on May 18th this year.  The event attracts 11,000 runners and covers four miles from downtown, San Diego, over the Coronado Bay Bridge and finishing at Tidelands Park, Coronado.  Exhibitors, sponsors, entertainment stage and VIP hospitality area are set up at Tidelands Park.  While the Navy regulations prohibit selling at events, there is tremendous opportunity  to sample food items, distribute coupons and collect leads for follow up later.  This run is open to the public and attracts approximately 58% females and 42% males, 50% military and 50% civilian, many of whom live near downtown, San Diego.  If you are interested in sponsorship please contact: 

Lisa Raggio

Sponsorship Coordinator

NRSW CSP Regional Marketing


Phone: 619-556-0408

SDCAP puts on Seussical Jr.

San Diego Creative Arts Project is presenting Seussical The Musical Jr. on May 2-4 at the Roosevelt MS Auditorium (3366 Park Blvd). Tickets are $12 in advance and $15 after April 20th. Tickets can be purchased HERE. Contact: Laura Hodge at More info at 

March Happenings on the Avenue

by Staff on 03/06/14

Kensington made the cover of San Diego Magazine 

San Diego Magazine's March issue includes the annual Neighborhood Guide and Adams Avenue, in Kensington, is featured as one of the 3 covers published for the issue. 

As a tribute to the neighborhoods featured on the covers, San Diego Magazine created limited-edition posters that will be for sale on and at ArtWalk and other community events. To purchase a poster click here
Healthcare Town Hall 
Supervisor Roberts and Assemblywoman Toni Atkins are hosting a Healthcare Town Hall at the Normal Heights Community Center, 4649 Hawley Blvd on Saturday, March 29th from 10am to 1pm.  
Contact for more information-
Lauren Prescott, Community Rep, e-mail:
SCORE- Executive Leadership Forums 
SCORE, a resource to small businesses, is offering peer support support sessions for small to mid-size business owners. 
Forum groups will benefit you by:
- Providing a four-hour monthly venue to meet with 10 to 12 peers from non-competing industries
- Hearing the input of experienced SCORE facilitators
- Creating relationships with peers to share approaches on issues faced by your business 
Go to or call 619.557.7272 for details of how you can apply today. 
Adams Avenue Unplugged 2014
Unplugged will take place on April 26th & 27th and will feature 150 performances on 25 stages. Headliners and artists are now listed on our
New to this year's event is an Unplugged Pub Crawl! Enjoy craft cocktail and beer sampling at participating locations, all while enjoying live music at dozens of venues on the Avenue! Tickets on sale soon.

Regional Bike Corridors Community Advisory Group & Community Open House

by Staff on 02/19/14

Contribute your input about the proposed bike corridors at the Regional Bike Corridors Community Advisory Group & Community Open House Feb 19th from 5:30-8 PM. Our area is about to get more bike friendly! Check out this map proposal for three new bike corridors in the Mid-City. Find out more info about the project and timeline HERE 

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