The 6th annual Spirit Stroll is one month away on Saturday November 27th from 2-5pm (Small Business Saturday). We need to hear back from you ASAP if you are interested in participating in the event. Spirit Stroll is designed to encourage holiday purchases on Adams Avenue during Small Business Saturday, by offering customers a unique sampling experience combined with shopping.
We expect to sell out the event again at 500 tickets. Ticketed customers will visit Adams Avenue retail locations from 2pm – 5pm on the 27th, and be served cocktail samples by Adams Avenue mixologists representing Adam’s bars and restaurants. We are limited by the ABC to 12 cocktail samples/locations but normally have more retail storefronts that would like to participate. To accommodate this, we are again offering additional “sweet stops” besides the cocktail stops. At some locations customers will be served sweets rather than cocktail samples. This will expand the retail shopping options for our customers to 18-20 locations. Both spirit and sweet stops will be listed on the official ticket which includes a map for the event. Both serving and retail locations will be listed on the official event graphic and ticket.
We again are working with Cutwater Spirits who is sponsoring the event. Mixologists will receive a case of Cutwater Spirits for their crafted spirit recipes. We will send the participating bars/restaurants the Cutwater spirit catalogue so that you may select the product for your special holiday-themed beverage offering.
Please reply asap regarding your willingness to participate in this year’s event by responding to this email, both serving and retail locations! Or, call the AABA office 619-282-7329 for questions about the event if you haven’t participated in the past.