Supporting the SD Military Community With The Valor App

The Adams Avenue Business Association is proud to partner with Valor, a locally based app that helps the Military community access discounts from participating businesses. Please consider participating in the program, description, links and contacts below:

My name is Rylan Tuohy — I’m a Navy veteran, San Diego local, and part of the founding team behind Valor, a free app that helps the military community easily find and seamlessly use military discounts across San Diego.

Many businesses across San Diego already support the military community through discounts — but these offers often go unnoticed or unused. In fact, a recent poll we conducted showed that 76% of local service members don’t ask for military discounts simply because it feels too uncomfortable.

That’s where Valor comes in. We built the app to make discovering and redeeming military discounts seamless. As a participating business, you’ll receive a dedicated profile on the app — showcasing both your brand and the exclusive discount you offer to verified military members.

Once a user’s service is confirmed, they securely link a credit or debit card. From there, every time they shop at a participating business, their discount is automatically applied as cashback — no promo codes, no awkward conversations.

Since launching 3 months ago, we’ve partnered with several iconic San Diego brands, including Better Buzz, Total Wine, Coronado Brewing, and Brigantine, and have welcomed over 9,500 members and helped drive a projected $1.2M in annualized spend across just 32 local businesses — simply by making their existing discounts easier to find and use.

What is Valor: 

• Valor is an app that connects verified SD military members with businesses who offer a discount to them. 
• When a Valor member shops at your location, Valor recognizes the transaction and automatically issues cash back as the discount. 
• Valor members can transfer this balance back to their bank account.
• We collect the discount from you and then deliver it to the military member.
• Our partnership terms aren’t a binding contract – you can leave at anytime should we not meet your expectations.

How Valor Works:

• Our routine is to operate on a seven-day billing cycle to collect the discount from you through standard vendor invoices. This allows us to deliver the discount as cash back to the military community quickly.

Valor Fee:

• Our long-term way of sustaining the platform for the military community is through a 4% Valor fee that would only apply to Valor transactions. 
• This amount is calculated on the transaction amount after the discount is applied.
• As a special offer to the Adams Avenue Business Association, if you partner by September 30th:
•  We’ll cover the first $500 of future invoices!

To get started, visit https://www.joinvalor.com/business and if you have any questions, feel free to text/call the CEO Freddie at 619-894-3830 or email me at [email protected].